Our mobile world, has changed and will continue to change in the future; we need to be aware of these changes, so that they don’t catch us by surprise.
In today’s article, we are going to talk about, Location-Based Services (LBS)
We need need to understand; the use of people’s geographic location; in order to sell products to consumers.
Using real time Geo-data from a mobile device or smartphone. Through LBS; users are provided with information entertainment and security.
Consumers are able to check in at restaurants, coffee shops, concerts, and other places or events, through LBS as well
People who check in through LBS, would often receive rewards and prices, coupons or discounts from businesses.
Among the popular services, which people can use are: GetGlue, Yelp, Facebook Places, Foursquare and Google Maps.
Location-based services use the GPS of smartphones; in order to find out where a person is at all times; when a person allows the technology to track their location.
The service can identify a person’s location, once that person chooses to participate and use the LBS technology
The technology can work properly without manual data entry; and identify a person’s location, down to the street address.
Users can be provided, with the location of an ATM; through the use of LBS technology, which can query for this information.
Five basic components; are required for the LBS technology to work properly, and give consumer Geo-based information.
The five components are:
- The software application that belongs to the service providers
- A mobile network.
- The content provider, which supplies the end users Geo-specific information
- The GPS
- Finally a mobile device; to house all of this technology and provide all of the services available through LBS.
Since the early 2000s the LBS technology has been around, but has been used mostly for commercial; as a subscription based model.
LBS are largely dependent on the user’s location through the mobile devices a user has. Therefore; the primary objective of LBS are to determine where the user is at any point in time.
LBS applications include, directions, point of interest, directory assistance, fleet management, emergency, asset tracking, local advertisement and location-sensitive building.
The LBS technology of course provides us with many conveniences; to have a better experience; finding things in the world; however, the LBS technology raises concerns.
One major concern is that the collected data about a person’s location; is often shared.
This shared data could be used in ways; which were not intended to be used by the consumer.
A person’s travel patterns can be tracked, and unwanted marketing solicitations, can be targeted to consumers as well
A mobile device goes with a person everywhere that person goes. Therefore, an individual’s activities, can be tracked.
Companies can create a richly detailed profile of an individual’s behavior, such as habits, preferences and routines.
Thank you, for reading this article!!!